Gateway, Expressions, or Freestyle? Which StyleCraft Lifestyle Is Built for You?

We often talk about building homes that go with your flow. Or floor plans that march to the beat of your everyday life.

There’s a reason we’re so good at anticipating your next move. Actually, there are two. For starters, we’re always engaging with our homebuyers and homeowners to help design our next floor plans, choose amenities, and even determine community locations. And second, we’ve used this information and other industry sources to not only build what we call “Lifestyles,” but also update and refine them through the years.

Lifestyles are the way in which we categorize our communities and homes, making it easy for you to navigate the many options and focus on the right-fit possibilities.

Let’s briefly define each community Lifestyle before exploring each in greater detail:

• Gateway: For buyers seeking a simplified homebuilding experience. New homes from the low $300s.
• Expressions: For buyers seeking room to grow.
• Freestyle: For Active-Adult buyers seeking low-stress living. New homes from the upper $300s.

Before we break down what makes each Lifestyle unique, here are a few characteristics that they all share:

• Superior craftsmanship
• Highly desired location
• Contemporary floor plans
• LiveSmart package including Video Doorbell, Smart Lock, and Smart Thermostat
• Personalized, interactive buying experience

Gateway Communities & Homes

Looking for that ideal first home or next home? Homebuying on a budget, but not willing to compromise on quality or quantity of home features?

We designed our Gateway communities and homes for you. Here you’ll find wide open spaces, inviting amenities — including pools and fitness centers — and locations that make getting out and about quick and easy.

From Mason Yards’ prime Scott’s Addition location and luxury amenities to the value and convenience of The Crossings at Mulberry, each Gateway community boasts unique character. And you’ll also get a chance to add your unique signature style to your Gateway home. Our Design Team — the same talented group that handles the interior design of our Model Homes — has carefully curated design packages for each community. And your New Home Sales Consultant will assist you in choosing your preferred collection, an interactive process that happens onsite at your new community.

If you’re new to the homebuilding process, or just want a simplified approach, our Gateway communities and homes are the smart choice for savvy homebuyers.

Expressions Communities & Homes

When your family grows, and your home doesn’t, life can get compacted and complicated, fast.

Not only are Expressions homes designed to level up your living where you need it most, inside and outside, but they also grow with your families. Thanks to highly accommodating features such as Flex Rooms — which can evolve, for example, from a nursery to an additional bedroom and home office — it’s easy to change your home setup as your life changes.

Another hallmark of Expressions communities and homes are the thoughtful, unexpected “bonus” features you’ll find. For example, at the Edge at Westchester Commons, you’ll find “mile-high” Sky Terraces with some of the best views in Richmond.

Another perk of Expressions is the full-day design studio experience, during which you’ll work with one of our talented Design Consultants to decide on everything from kitchen back splashes to lighting fixtures and so much more.  It’s a hands-on, highly collaborative experience that so many homebuyers cite as the best part of the homebuying process.

Additionally, StyleCraft’s preferred wiring partner, Connec, will talk you through options for home technology integration so that you’re connected to all your favorite entertainment.

StyleCraft’s Expressions communities and homes are all about that little extra, whether it’s extra space, features, or that extra special community amenity.

Freestyle Communities & Homes

You worked for it — and you earned it: writing your best chapter at a StyleCraft Freestyle community and home. “Freestyle” is intuitive by design. With convenient first-floor living, amenities thoughtfully designed for Active Adults, and locations hand-picked for their proximity to everything 55+ homeowners need to Live Up, you’ll discover that we’ve thought of everything.

Whether your goal is to elevate your lifestyle every day, or find the ideal community to age in place, you’ll discover that every Freestyle feature has your best interests in mind.

Take Chesterfield 55+ community Woolridge Landing, where you’ll discover both the big and small benefits of first-floor living the moment you step through the door. From co-locating the right spaces together to taking the “up-down, up-down” out of your daily routine, the homes’ interiors enhance your everyday living in myriad ways. Outside your walls, maintenance-free living means less time spent on exterior upkeep, and more time keeping up with neighbors-turned-friends at the pickleball court or clubhouse.

That’s the balance we strike in all of our Freestyle communities and homes. Additionally, similar to the Expressions homebuilding experience, all Freestyle homebuyers enjoy a full day visit at our Design Center to plan out the ideal aesthetic of their new home, space by space.

Which Lifestyle Is Right for You?

So, what will it be: Gateway, Expressions, or Freestyle? There’s a lot that goes into your choice of community and home. And whether you already have a community and floor plan you’re eying, or need a little guidance to get you there, our team of New Home Sales Consultants is ready to help. So, reach out today!