StyleCraft Homes’ Dream Home Captures St. Jude’s “Campaign of the Year” Accolade

StyleCraft Homes’ 2025 St. Jude Dream Home Giveaway has been named “Campaign of the Year” by St. Jude Children’s Research Hospital.

The announcement, shared at a July ceremony at St Jude’s Memphis campus, came shortly after StyleCraft wrapped its seventh St. Jude Dream Home Giveaway in record-setting fashion: raising $1.45 million and selling out tickets faster than ever.

More than 40 communities built St. Jude Dream Homes this past year, with homebuilders and their vendor partners donating all needed materials and time. The completed Dream Homes, along with other prizes donated by sponsors, are raffled off to those who reserved $100 tickets.  At the end of the day, 100% of proceeds go toward St. Jude’s lifesaving mission to help cure childhood cancer.

“When we began our journey as a St. Jude Dream Home builder, we were laser-focused on that very first home and campaign,” said Jeremy Knicely, VP of Homebuilding for StyleCraft Homes. “We made it happen not just thanks to our team, but to all our trusted vendors, fellow sponsors including 12 On Your Side,  and the entire Richmond community.”

This year’s Richmond Dream Home was a 3,800-sq.-ft. Madison home located in New Kent’s exclusive Vinaterra community. Now, with this seventh Dream Home, StyleCraft and its partners have raised more than $8 million for St Jude.

“Never once did we think about accolades or recognition,” Knicely said. “But this award is a validation of this unbelievable communitywide effort that takes place each year — and we share it with everyone.”

The details of the 2026 St. Jude Dream Home Giveaway will be announced in the coming weeks and months. Check back here for more details.