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StyleCraft Blog

Deciding Between RVA Homebuilders? See What Sets StyleCraft Apart from the Rest

April 29, 2021

You chose Greater Richmond over every other possible location. And you chose to build your dream home rather take your chances with bidding wars and resale homes.

Now it’s time to choose your homebuilder. Once you survey the landscape of options, a handful of builders rise to the top. We’re here to share where StyleCraft builds, what separates us from the pack of homebuilders, and other details that will make your big decision an easy one.

Here are the Top 6 StyleCraft Differences that will elevate StyleCraft to the top of your list:


We don’t just happen to build in Richmond and the surrounding counties. We build here because we love the community. When the father-and-son team of Dale and Richard Kuhn founded StyleCraft Homes in 1999, they built our identity as a local builder — and we embrace that approach to this day. We live where we build and we leverage this knowledge to design uniquely thriving communities. Today, President Richard Kuhn continues to build on our reputation as the premier local homebuilder focused on uncompromising craftsmanship and industry innovation. Suffice to say, we know we’re building more than homes for Greater Richmond’s families. We’re building the blueprint for their daily routine, lifestyle, and what the future may bring.


Forget everything you may know about the process of building a home. We’ve redesigned it from the ground up to be more streamlined and transparent than other builders’ approach. This begins by sharing our Road Map, where milestones are well defined from the time you sign on the dotted line, to your Design experience, to the start of construction, and all the way to Warranty. From there, we schedule the just right number and types of meeting — never too few or too many. We clearly communicate all hand-offs; e.g., shifting from our Design Studio Consultants to Meeting your Project Manager, so there are never any surprises. You’ll always have a dedicated point of contact who’s easy to reach and knows your under-construction home inside and out. And with weekly calls from your Project Manager and New Home Sales Consultant, you’ll be kept fully in the loop throughout the process.


How do you expand from a father-and-son tandem into high-growth homebuilder? By having the right values and hiring the right people. For the StyleCraft team, it’s more than a job. And it’s more than a home. We embrace our opportunity to evolve the homebuying experience while positively impacting people’s lives for the better — homeowners, team members and trusted vendors, and the greater RVA community.


We talk to homebuyers a lot, including those who live in our communities, those who are moving away, and even those who choose other communities. This engagement traces every beat in the rhythm of their daily routines — choices and actions that taken together reflect unique lifestyles. We then turn to our industry-leading architects, who carefully study the way people work, rest, play and reconnect with one another. This deep knowledge and understanding has enabled us to create StyleCraft’s unique Lifestyles, a tailored approach to home design, community amenities, and so much more. Our Lifestyles include:

  • GATEWAY HOMES: Featuring a convenient, streamlined building experience for those building their lives on a budget.
  • EXPRESSIONS HOMES: For families uniquely on the grow and on the go.
  • FREESTYLE HOMES: For Active-Adults wishing to live the lifestyle they’ve earned without sacrificing the quality and personal touches they’ve enjoyed and desire.

(Learn more about the Gateway Building Experience, Expressions Building Experience, and Freestyle Building Experience.)


Too often in the homebuilding industry, floor plans collect dust. At StyleCraft, our in-house Architectural Services team is always keeping ahead of the curve — setting trends and innovating based on the evolving needs of homebuyers. Our structural options are also a cut above, allowing you to personalize your home based on how you plan to live today and tomorrow. Need a second Owner’s Suite? Done. Want to turn your Flex Room into home office? You got it.


StyleCraft homes come with peace of mind built in. In the rare occasion something in your home needs attention, our in-house Warranty Team — the very same people who built and know your home — are ready to make everything right. Coupled with our trusted Trade Partners, we feel we have the best team in homebuilding.

We hope you feel like you know StyleCraft a lot better after this deep dive. And we can’t wait to meet you, either! Stop by one of our communities’ Model Homes today and say “hi.” That’s all it takes to get started.

*This blog post has been modified as of 6/1/21 to reflect a change in warranty or Freestyle services.